Understanding the Requirements
Before writing, thoroughly analyze the solicitation:
- Read the Statement of Work (SOW) carefully
- Identify all evaluation criteria
- Note mandatory requirements vs. desirable features
- Understand the evaluation scoring system
Structure Your Proposal
Follow the exact format specified in the solicitation. Typically include:
- Executive Summary: Key points and value proposition
- Technical Approach: How you'll accomplish the work
- Management Plan: Project organization and timeline
- Past Performance: Relevant contract history
- Pricing: Competitive and compliant pricing structure
Key Writing Tips
- Address every requirement explicitly
- Use clear, concise language
- Include specific examples and metrics
- Demonstrate understanding of the agency's mission
- Proofread meticulously for compliance
Common Mistakes to Avoid
- Missing mandatory sections or attachments
- Generic content not tailored to the opportunity
- Unrealistic timelines or promises
- Pricing errors or non-compliance
- Submitting after the deadline
Final Checklist
Before submission, verify: all required documents included, formatting matches requirements, pricing is complete, and submission is on time.